Impulse Farming: Retail Therapy Meets Structural Change

Search, click, buy. photo by @carabros

The call came early Friday afternoon. I knew what it was even before I answered. My friend, who happens to be an international chicken influencer, had a lead on a commodity that has recently sold out across the United States. Over video chat, she said the exact words I had been hoping to hear, “Do you want to go in on a chick order with us?”